Sixt Car Share
Awareness campaign pitch and landing page pitch for Sixt’s car sharing service.
Field of Expertise
Sixt are on a mission to make their service known as they extend their fleet to new cities. The goal was to position Sixt not just as a solution but their target group’s trusted ally. By writing out all the details people worry about over car ownership as well as public transport Sixt shows them why there’s no need for all that drama.
You reach a certain stage in your life where you’re no longer a fan of public transport. But the thought of committing to owning a car is terrifying.
Instead of highlighting the benefits of Sixt’s car sharing service, we highlight the inconveniences of using public transport and the drama of
owning a car.
The idea
There are two versions of copy. Some highlight the inconveniences of public transport, while others highlight the inconveniences of car-ownership.
-
Indesign, Photoshop, Premiere Pro, Ableton, Figma, After Effects, Notion, Lightroom, Capcut