Content Strategy
& Creation
Video edits from my personal photo library. If you’re interested, check my photo diary in the top bar of this page.
My process begins by identifying the deep-seated desires of your target audience, and by channeling in on that I write hooks and edit content that triggers an emotional response - leading to a sale.
I specialize in creating content that resonates with your audience and drives results. With my approach in strategy, I create content that not only captivates visually but also guarantees an enhanced return on your investment.
Alongside strategy, I craft static images, edit videos and write captivating copy that engages your customer and draws them in.
Video Ads & Editing
When selling a product online, you need to know who you're selling to and understand their situation. When your video or image appears in front of them, your target audience should feel like their silent thoughts are being read aloud, even if they never considered them before.
What you should consistently ask yourself when writing copy for an ad is “so what?”.
”You should buy this shirt, it’s high quality cotton.”
- So what?
”I can’t believe a shirt can make you feel like this.”
- Feel like what? Tell me more!
Static Ads
In the case of a Static Image Ad you have to realize that the scrolling power is strong and that your potential customers don’t want to see an ad on their feed in the first place.
This is the moment to grab and connect, not show and tell.
Now what if you don’t have one exact persona in mind for your target audience, instead you want to reach a broader audience?
This is where ad variations come in handy.
Such as a Static Ad for Meta (Facebook, Instagram). You can set up the same ad two or more times, with different copy for each, targeting one audience-group differently than the other.
For example: When advertising an SPF Spray with Glitter in it, a product that is quite fun on its own but not essentially anything you need. We break it down into wants and desires. Here, our target audience is broad and ranges from women aged 15-25, 25-35 and 35-45.
Let’s write a copy for the target group W35-45 in the popular style of a 5 star product review.
We could write:
”My skin glows and sparkles all day”
But, so what? Is a 38-year-old looking for that?
Now let’s think what story a woman that age might tell her best friends over a drink. Is the story that she has a new product? Maybe. But does that reel her friends in? What reels her friends in real close is how that product makes her feel and why she’s talking about it in the first place.
“42 and just turned some heads at the beach… didn’t realize how much I missed the attention.”
Now that’s better.
Why? Because it’s very specific (42), it’s fun (turning heads, beach), it sets the scene and triggers a desire.
Now this is not to say that women that age don’t get attention - the only thing happening here is that you’re triggering a person’s need for attention and the fear of losing it.
